I
received free entry into last weekend's Toronto Festival of Beer as
part of their Social Media campaign. This allowed me to skip the
entry line and have access to an exclusive Social Media Tent (ohhh
fancy lady!) The event was heavy on the pilsners and lagers, wildly
disorganized, and only really worth it because of the free entry.
(Entry tickets were prohibitively expensive!)
While
there was 'an app for that' there were no printed maps for us
non-smart phone people (or even worse – us Blackberry people!) The
individuals working the 'exclusive' Social Media Tent had absolutely
no information regarding locations and after several questions (and
helpers) I was sent off with a 'good luck with that'. The worst part
is that I remain worried that I missed an entire aspect of the event
because I did not have a printed map!
The
confusion continued as I discovered that the coupons handed to me at
the Social Media Tent were not, in fact, the drink tokens required
for beer. I stood in line to purchase the correct drink tokens only
to discover that drink tokens were only sold in quantities of twenty
– encouraging and ensuring maximum drunkenness! (God forbid that we
actually savor the beer at a beer festival!) After the right amount
of cash was procured I stood in line again to purchase the drink
tokens, after leaving the window I realized that I still had no idea
how many drink tokens were required for a drink!
The
ratio of beer to token was one of the only satisfactory aspects of
the event (although I think this was mostly a consequence of a small
tasting glass!) Oh and the beer was okay too! The twenty drink tokens allowed me to sample any and
all beers of interest to me and even left a few extras to return to
the favorites.
Overall
this event was more satisfactory than Cask Days – but only because
last year's Cask Day ran out of beer by Sunday!
The Small Print: I received free entry into this event. I did not promise a positive review. The opinions presented are my own.
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